Distributing Your Content
Creating a content marketing strategy that converts is heavily reliant upon having a steady stream of fresh eyes seeing your content.
Whether you have implemented a recurring plan or an asset-driven one, you'll never make a cent if no one sees it, no matter how incredible the content.
If you want people to engage with your content, you have to be proactive in its distribution.
Email marketing is still one of the most powerful strategies you can use to get the most out of your content.
It is always the most direct way for businesses to connect with their audience.
It's the only distribution channel that is sent directly to them and the only one that is personalized down to their name, specific interests, and past purchases.
There are three types of email campaigns that you can use in your business, the welcome campaign, lead nurture campaign, and the offers campaign.
Each campaign serves a specific purpose.
The welcome campaign is designed to immediately engage your audience and let them know that you'll be communicating with them.
The lead nurture campaign is designed to help your audience find your business and build trust.
The offer campaign is used to provide them with relevant, timely sales offers.
Utilizing Social Media
With the popularity of social media networks at an all-time high, it has become an essential tool for businesses to get their content in front of the right audience.
As potential customers are already using social media to interact with brands, it's a great way to distribute your content to reach as many people as possible.
Great social media marketing can bring your business remarkable success while creating loyal brand advocates and driving leads and sales.
It can't be skipped in the content distributing mix.
Every social network has its benefits, communication style and challenges.
Knowing which platform will work best for you will depend on the audience you are trying to reach, the kind of content you are creating, and the goals you want to achieve.
Facebook remains the premier platform to build personal connections with consumers based on their interests.
It has a broad reach and a near-universal appeal which make it an easy to manage addition to your content marketing strategy.
Twitter has more than 340 million active users a month, making it the king of the marketing micro-conversation.
It has quickly become the top social media platform for consumers who are looking to stay informed and discuss what is happening in their life at that exact moment.
Businesses can use it to extend the reach of their long-form content (distributing content) by tweeting a key takeaway and links to the full article.
Videos that are uploaded to YouTube, attract billions of views every day, making this platform the king of video sharing.
Videos are universally appealing and emotionally resonant, making them a great way to create unique, immersive, and entertaining experiences to help drive brand awareness and accomplishing other top-of-the-funnel marketing goals.
Instagram has taken the content-based micro-conversations that made Twitter a household name and added a visual spin.
It is the perfect platform for businesses to capture the authentic moments that bring humanity to their market.
Pinterest has become the world's largest scrapbook that elevates content into an easily cataloged art form.
The platform works great for content discovery and has become popular with B2C marketers who are trying to turn window shoppers into informed buyers by sharing their passions.
LinkedIn has long been recognized as the gold-standard of business-focused networking.
When the platform opened it Publisher program, that allowed users to publish their own content, the platform began to emerge as a powerful tool for businesses.
Now, businesses use the platform to grow their influence and thought leadership, to support the content they've published on other media outlets, and to share the work opportunities they offer.
Anyone who has a Google product, whether it is Gmail, drive, or analytics, has access to their own personal Google+ page.
This makes the platform a wide-reaching, task-focused alternative to other social media platforms.
It is a great way to create brand awareness, sharing in-depth industry insights, and for spreading brand influence.
Utilizing social media to distribute your company's content is a must for businesses today.
Each platform has its benefits, and it is up to businesses to figure out which ones will work best for distributing their content to their readers.
Creating informative and engaging content for your business can feel confusing and discouraging.
When it comes to content marketing, it is imperative to develop a complete and detailed blueprint to ensure that your company will see a substantial return on its marketing investment.
Taking the time to create your marketing blueprint will give you the tools your business needs to create and distribute thought-provoking and engaging content to build your audience and grow your business.
Content Marketing Blueprint For Solopreneurs & Entrepreneurs
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