Website versus Blog Or Do I Need Both?
Creating a website for a new business?
If so, you may be wondering which is the best choice blog or website.
The answer isn't as complicated as you may think.
Here's how to make the right choice for you and your business goals.
#1 Business model and purpose
Yes, both websites and blogs, particularly a WordPress site, can support just about any business model.
In the WordPress ecosystem, many WordPress developers have created handy plug-ins that can turn any WordPress blog into a membership site, an e-commerce site, and more.
However, at times these add-ons and plug-ins can be more of a hassle than it's worth.
Finding the right add-ons or plug-ins is often a process of trial and error.
A blog is likely a better option if your business relies on publishing timely information.
If your business model is about selling products or services, then a website may be the better choice.
#2 Maintenance and time
How much time can you devote upkeeping and maintaining your business?
A blog still relies on consistently publishing content.
Despite contrary “rules” about blogging, you don't have to blog every day or several times a day.
Yet, people who subscribe to blogs expect new content on a regular basis.
Although you can schedule your posts, it does require a bit more maintenance on your end.
A website can be left alone for a month or two without any issues.
#3 Personality and ease of use
Some of your decisions will be based on your personality.
What format do you prefer to use?
A blog is very easy to update and use.
You may need help to find, install and set up the right plug-ins.
You may also need help customizing a theme or adding a custom header.
However, by and large blogs are very easy to use.
Websites can be trickier for some.
That being said, many website developers and design software make the user interface quite simple.
You can modify pages and add content without needing to learn or understand a design language.
Quite often, a blog and a website work well together.
A website sells.
A blog drives traffic and brands the business.
A blog can speak to a niche within your niche.
For example, General Motors has a main website.
They also have a blog that is about car talk.
It's for car enthusiasts and its run by a head honcho at GM.
He loves cars.
The blog helps brand General Motors, and it connects prospects and customers to the business.
It builds a community.
Before you make a decision about whether a blog or a website is right for you, consider these points.
- What's the purpose of your site?
- What will be easiest for you to use and maintain?
- What will offer the best customer experience?
- Finally, what will best help you achieve your goals?
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