Create A Good Website
Building a website is not difficult.
But to create a good website that attracts many visitors, you have to pay attention.
Because a good website is more than a collection of web pages linked to each other.
Consumers often use the internet in advance before they buy a product or service.
A working, professional website is essential to attract these consumers.
But first, the consumer must be able to find your website amongst the plenty of websites.
When someone on the internet plans to paint his new house he will choose someone with a professional and well-kept site.
Even though you're may be a tremendous skilled painter, without a good website you will lose orders.
How do you make sure that your site can be discovered on the www and looks good at the same time?
Here are 22 tips.
A great website answers the questions your visitors, have and solves their problems.
That is the definition of a website where your happy visitors linger and make you happy too.
There are some points I give attention to when I make an assessment of the quality of a website.
I'd love to share this knowledge with you so that you are well prepared when you create a good site!
On the internet, you can find many blogs on building a good website.
In this blog, I'll give you 22 tips to help you create a good website.
1. Get straight to the point.
People visit you for your products and your content.
They want to find out what you have to tell them and what you sell.
They come to your website with a particular purpose.
Believe it or not: they have not come to view your beautiful designed drop down menu or pictures.
If large navigation menu's with beautiful pictures would work, don't you think companies such as Apple, Amazon and Google wouldn't use them too?
2. Find your target group
The first and most essential step is to determine the target group for whom the website will be built.
Look from the perspective of the user
To build a successful website it is important to determine what the target group is and what the purpose of the is.
After determining the aim of the website and it's target group you can start building.
This may sound obvious, but in practice, it often goes wrong.
A common mistake is that they build a website they find ‘beautiful' or ‘good'.
But, the target group is completely forgotten in the building process.
Try to think about what the target group wants when you work on a website
A design that appeals to you doesn't have to appeal to the target group.
So test some designs on your target group.
It is more important to know what your target group thinks is ‘beautiful' or ‘good'.
I will give a practical example.
If you know that your target group is formed by young people, then do not go for a tight and business design, how nice that design may be.
It of course also works the other way around.
3. Know the website's purpose
That is the second question you must ask yourself; what purpose the website?
Why are you building the website in the first place?
There is no such thing as building a website for the sake of it.
There can be several reasons why a site should be built.
Some examples of website goals are:
• Get someone to do something;
• Moving People;
As soon as you know the purpose of the website, you can start building the website.
During the construction of the site, the target group and the purpose of the website should be the center of attention.
This is the only way you can be sure that you are building a website which your target group would like to visit.
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4. Aim for a great Look and Feel
The look and feel of a website are usually determined by the house style.
If you don't have a house style your logo could be a starting point.
For companies who operate with the same logo, it is a must for the websites to use the same style.
It provides easy recognition and gives the visitor a familiar feeling.
If you are starting your business you can use color elements from the logo and make them return to the website.
Or you can let the colors be determined by your target group.
What colors speak to them?
Which colors match your service or products?
Colors have meanings that -unconsciously- influence visitors.
This is called Color Psychology.
So, be aware that the colors that you see on the website have a huge impact on the action and the tactile sensation of the visitor.
I recommend choosing a white background, for several reasons.
In the first place, because white has a soothing effect and makes texts on the website easy to read.
Secondly, because the color white ensures that all other colors on the website stand out.
Still not convinced?
Ask yourself what background color these -successful websites use: Facebook, Google, Youtube, and Wikipedia.
5. Choose a readable font size
Over the past years, screen resolutions have increased and screens have become smaller.
The result: the ideal font size of 10 years ago is now almost illegible.
I know that the font size depends on the chosen font.
But in general, you can say that everything under the 14 pixels is on the small side.
My advice: if you design a website and you think ‘wow, those are large letters', then it is perfect!
6. Make sure your layout creates a good first impression
Designing the layout of a website is not easy.
Everyone who has ever built a website can confirm this.
One of the most difficult aspects of building a good website is deciding on the layout.
Visitors decide in a split second if they will stay for a visit or not.
It is important that the first impression is good.
It is useful to know what the behavior of the visitors to your website is.
There are several plugins that track the behavior of your visitors.
By analyzing this data you can find areas for improvement.
Each element should be considered because each element has an impact on the conversion and the rating of the website (by visitors).
The purpose of the website and the layout of the website are linked.
Every visitor will decide in a split second at the point of entry on the site whether he will stay or leave the site immediately (the bouncers).
In these few seconds, you have to convince a user to hang on to your website.
A rule of thumb for webshops is that visitors should be able to reach the checkout page in 3 clicks
Thus, make sure that there are enough options to click on your site.
7. Prevent any dead-end streets
Your website shouldn't have any dead ends.
When you create a good website you encourage visitors to take action.
Every page on your website should lead to an action by the visitor.
‘Request a quote' or ‘Contact Us' if you are a service provider are examples of these encouragements.
Add ‘Don't miss any tips' on your blog pages.
Do this on each page!
And leave your call-to-action at the bottom of the page too.
8. Remember: Content is King!
I can't say this often enough.
Content is so important for a website or webshop.
For those who don't know what content is, I will explain.
Content is the collective term for all texts, images, and videos on the site
In the first place, it is so important because the content is the primary reason for a visitor to visit a website.
Does your webshop sell jeans, make sure that you offer high-quality images are present of these jeans.
But also make sure your visitor can find a good description of those jeans.
What does the customer need to know about these jeans?
Are you a tax advisor and do you have a website?
Make sure that there are informative texts on the site which describe exactly why they should hire you and not your competitor.
Leave nothing to chance.
You know that you can say and explain a lot with texts and explain.
But one image often says more than 1000 words and one video says more than 1000 images.
For your position in Google's search results and other search engines, good content is very important and often even decisive.
Google indexes websites i.e. on the basis of texts that are present on the site.
By analyzing the texts on the website Google knows what your site is all about.
This makes sure that your website appears in the relevant search results when someone searches for words that describe your service or product.
9. Work with images
Sometimes a picture says more than 1,000 words.
In the case of websites, this is true.
If there is too much text then (potential) customers get bored and click away.
Use of carefully chosen images in combination with a strong, concise story and a clear call to action can lead your visitors to a target, for example, a contact form.
10. Keep your images as small as possible
There are few things more irritating than a website with a long loading time.
The reason number 1 is for visitors to exit
Research has shown that you can leave your visitor waiting up to 1 seconds before they start to leave.
So keep the images on your page as small as possible.
Because images with a large number of bytes slow down the loading time of the page.
11. Make sure your site is conversion orientated
The conversion rate is what keeps many webshop owners (large or small) busy day in, day out.
It is a good indicator to determine whether an online store is doing good or not.
Conversion is the percentage of visitors of the total number of visitors that actually buy something or order something on the site.
The higher the conversion rate, the better.
Make sure that the website is built for conversion.
You do this by designing as simple but effective purchasing processes.
Ways to do this are:
- Get someone to do something;
- Moving People;
12. Go for website speed and performance optimization
Nothing is as annoying as a website that is slow in loading.
You know this too.
You want to visit a website without it taking an eternity to load.
It is still the main reason for visitors to leave a website and the reason online retailers miss many sales on an annual basis.
How much loading time is acceptable?
Everything over 1.0 seconds would, in fact, already be too long.
A page that was superfast today, might be a loading disaster the next day without being tampered with.
Thus test the load time of all the pages on your site at regular intervals.
13. Don't use carousels or sliders.
Carousels and sliders can still be found on websites.
But if you want to create a good website in 2018, realize they belong on the fairground.
Not on your website.
14. Use of Favicon
For the sake of clarity, a favicon is a small image of 16 x 16 pixels, which will be shown on your browser's tab
It is possible to browse man tabs in a single window.
A favicon makes it very easy for a visitor to switch to your website's tab because the logo/favicon is visible.
From a marketing point of view, it is, of course, nice to have your logo visible to your customers.
15. Make sure you have a good error 404-page
You must take care visitors who reach a page that no longer exists.
The good news: Most websites have a custom error 404-page.
Unfortunately, that's anything but ideal.
A good error 404-page may contain a touch of humor but must above all provide a way out for the visitor.
16. Publish a contact page
A good website cannot do without a good contact page.
It allows visitors the opportunity to make contact with you.
So, always mention your visiting address and telephone number on the contact page.
It is a good idea to have a landline telephone number because this instills confidence.
17. Use a responsive design
Through the rise of the smartphones and tablets, a responsive design has gained importance.
Many years ago you could be forgiven for not having a website optimized for mobile devices.
In 2018 it is a must.
With responsive design, we mean a website design intended to adapt to the type of device on which it is displayed.
The readability and layout remain intact because the website scales with the type of device it is used on.
One of the new criteria Google uses to let a site be found is that your site a responsive layout.
Linking is a safe way to get visitors go from page to page on your site.
If your website presents a page about the importance of proper running shoes than it is beneficial to link this article to the webshop where the visitor can find the different running shoes described.
Visitors experience linking as a good service and stay on the site
Simple and clear navigation ensures that the website visitors can easily click through and spend more time on your website.
The visitor will find the information he or she is looking for.
Place elements on fixed, logical locations and choose an uncluttered layout.
People read from left to right so an ideal place for a menu is left at the top of the site.
Make sure that your top menu stays visible as your visitor scrolls to the bottom.
The breadcrumb is closely linked with good navigation.
A breadcrumb shows the steps the visitor has performed on the site.
When the visitor wants to go back a few steps he can do this by clicking on one of the steps of the breadcrumb.
Google loves breadcrumbs because Google will pick up on this link to another page and this will help you in search engine ranking.
21. Spend time on SEO search engine optimization
SEO stands for search engine optimization.
In short, SEO involves all settings and activities that are intended to make the website or page rank high in search engines.
To get your website ranked high by the search engines it is important to be able to answer the following questions.
- Are the right targeted keywords being used?
- Have you used these keywords in the title, meta description, and the url?
22. Check usability
Usability is, of course, more than using your common sense.
If you mean business as far as ease of use is concerned, you must learn the basic principles and guidelines of usability.
That will make your website more successful, even in the long term.
But if you remember the next 2 rules of thumb, you are halfway there:
- Don't put stuff on your own website that annoys you when you find it on other
- Make sure everything works as intended, especially forms and the search function on your site
Besides to the tips mentioned above, there are many other important aspects of building a good website.
A search on the internet will reveal them.
Does your website miss one or more of the elements mentioned above?
If so, there's work to do 😉