Digital Marketing

How To Deal With The Challenges of Digital Marketing

Challenges of Digital Marketing

Many of us got into digital marketing thinking it was going to improve our lives in significant ways.
You may even feel that you were ‘promised' by internet marketing gurus that your life would suddenly be comfortable once you took up this line of work.

Digital marketing means working online and that in turn means working from anywhere, and without a boss.
So of course, life will be easy! You can choose your hours, and you can work out of coffee shops or from beautiful locations…
And you can do it all your way.
Without someone breathing down your neck and shouting at you when you get things wrong.

What's more, if you manage to achieve a ‘passive income,' then you'll be earning money even while you sleep.
Passive income means generating cash from a website, or a YouTube channel, or through affiliate sales.
It means that even as you are resting, the seeds you sowed continue to reap their rewards.

So, you can take time off whenever you want.

And let's not forget that during all this, you will be discussing things that matter to you.
Things that you are passionate about.
Things that you can't wait to leap out of bed to start writing about.

That's the dream of the digital marketer.
Oh, and you're rich too.

Digital Marketing

Digital Marketing

Dreamer, Meet Reality

The question you should be asking at this point though, is that if it is that easy, why isn't everyone doing it?

The answer is that – of course – things are a fair bit more complicated.

Because most people don't wake up one day with a website getting thousands of views a day and generating solid passive income.
In fact, no one manages to do that.

Instead, it takes a lot of time.
Likewise, it takes a lot of time to build a massive mailing list that you can use to make money from affiliate marketing emails.
It takes a lot of time because it takes that long for a site to take off in a big way or for anyone to collect that many emails.

But likewise, it also takes that long merely to learn.
You'll start off with your internet marketing not knowing what you're doing.
You'll make mistakes.
You'll build a brand that you'll be embarrassed by in retrospect.

And if you're anything like the vast majority of today's most successful internet entrepreneurs, then you'll probably end up scrapping your first few businesses and trying again.
None of them got it right the first time.
They all floundered at first with non-starter ideas and brands.
That will be you.

And this is when running a business is not easy and is not fun.
This is when digital marketing is hard.

You were told you would be able to give up your job and start working from home right away.
You were promised the world.
Instead, you've done nothing but work your socks off, stay up late and give up your free time… only for nothing to happen.

And that can be crushing.

What's more, is that many internet entrepreneurs will never quite achieve passive income anyway.
I consider myself an internet marketer and yet a large portion of what I do involves working with clients.

And let me tell you: if you work for clients then you might as well work for a boss!
Even the most helpful client in the world is going to expect you to honor your deadlines to at least some degree.
Even the best gigs around will sometimes involve writing about topics you hate or designing sites that you don't massively approve of.

How about all the times you don't get paid?
Or the times where you're between clients and the money just isn't coming in?
And when you work from home, how do you prevent yourself from going entirely mad?
You know, even when everything is going well, and you're getting paid for doing work that you enjoy… how do you avoid the temptation to sit in front of the TV all day?
Likewise, how do you avoid the temptation not to stop working when it gets to 5 pm?
How do you avoid the temptation to squeeze in just a bit more work?
And a bit more? Especially if you're getting paid by the word or by the hour.

How do you manage your finances, knowing that you're always going to have different amounts of money coming in at different times?
Do you have what it takes to do your taxes?

Because there are two types of entrepreneur.
There is type A, who looks like a million bucks.
They have quaffed hair or luscious locks; they are dressed in a sharp suit, they talk with authority, they go on lavish holidays… everything they say is genius, and it's apparent why they are on such a high salary.

Type B though is the other kind.
Type B is the kind who is always overworked, the kind who is effectively broke.
The kind who is scatterbrained because they're too stressed and tired to give their everyday lives the necessary time and thought.

Type B is FAR more common.

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How to Manage Work/Life Balance, Finances and More for Solopreneurs

  1. How To Deal With The Challenges of Digital Marketing 
  2. Thinking About Money and Your Work-Life Balance
  3. Passion vs Reality Of The Digital Marketing Lifestyle
  4. Can Anyone Run a Business Online
  5. How Long Does It Take To Start Earning Enough Money That You Can Quit Your Day Job 
  6. Be a Content Creator With Passion
  7. Health & Happiness
  8. The Right Gear And Set Up For Staying Productive
  9. Digital Nomad
  10. Lifestyle Design