Why You Should Use A Social Media Dashboard
In this article, you can read about the many advantages of using a social media management tool.
The benefits include:
- Tracking Of Your Competition
- Reputation Management
- Auto Response
- Scheduling Of Messages
- Tracking Of Your Messages Impact
Given the way in which the power and potential of social media marketing are pretty much common knowledge these days, it is remarkable that thousands of businesses are not making use of social media dashboards.
This is particularly so in the case of businesses already neck-deep in social media marketing efforts, which for one (frankly bizarre) reason or another are still not using any social media dashboard services.
As it stands, any business that doesn’t realize how important social media is as a tool for their future success is effectively rolling the dice with the business as a whole.
It has gone for past the realms of social media being options and has crossed the line into the obligatory – big time.
So, the time will, of course, come when there is something of a decision to make – that being whether to take on a sizeable team of staff to manage and monitor social media efforts or to use the appropriate software to streamline and simplify everything with ease.
A no-brainer for most, but if still needing a little convincing as to why the latter represents the better option of the two, consider the following:
1. Competition Tracking – Knowing how your own business is performing is really only one piece of the puzzle, as in order to get ahead and stay there you MUST track your rivals and keep tabs on their activities and successes.
This is entirely simple to set up with a few tweaks of a social media dashboard.
2. Resources – It is sometimes difficult to justify the resources needed to dedicate an entire team to social media monitoring, particularly in the early days of a new strategy.
Even dedicating just a few minutes per contact per day spent on research can amount to an enormous drain on resources – especially when considering that the automated alternative can do the same behind the scenes and around the clock in seconds.
3. Reputation Management – Setting up keyword searches allows the business to find out precisely what is being said about the brands, its products, and services – positive and negative.
This is not only crucial for building on the positive examples but also dealing with the negatives before they are given time to blossom and spread.
4. Auto-Response – Important clients and customers will always warrant a personal reply, but this doesn’t take away from the value of an automated response just to let them know their query has been received.
This can also be fine-tuned to deliver an vital marketing message in its own right.
5. Scheduling – Another element of time-management, using a social media dashboard allows for the business to produce as much content as desired in one sitting, which can then be scheduled for publish at various intervals and across different sites without further input – thus freeing up valuable resources.
6. New Leads – By keeping tabs on what people are saying in relation to your brand and other keywords, it becomes possible to put further focus on them and convert them into followers or customers.
7. Post Monitoring – A hugely important tool is that which allows the business to monitor each and every post independently, so as to decipher which examples are generating responses and which have failed to do so.
8. Teamwork – A useful social media dashboard allows for multi-user access which in turn means that several, dozens or even hundreds of workers from across the company or around the world can all keep an eye on things and work together on the campaign.
9. Social Media and More – Not only will a good social media dashboard monitor what’s being said about you on social networking sites, but it will also keep tabs on RSS feeds, blogs and various other sources of information and discussion.
The world doesn’t begin and end with Twitter and Facebook –there are dozens of authoritative blogs and feeds across the web that hold significantly more influence on the business world.
10. Source Assessment – It’s one thing to know that traffic is coming in, but another to know where it is coming from and why. Find out where traffic is coming from is crucial as a means by which to focus on increasing it.
11. Simplicity – Last but certainly not least, social media dashboards have evolved considerably over the years and continue to do so even today, resulting in a level of overall simplicity and ease-of-use that’s within the capabilities of pretty much anyone.
And the Alternative?
Of course, social media dashboards are anything but compulsory and it is entirely possible to run a successful campaign manually – if you’re willing to put up with a quite massive workload and ongoing expenses.
For example, once a social media marketing campaign gets off the ground, even the most basic of tasks like managing messages has the potential to become a full-time job for an entire team of workers.
In addition, the process of analyzing any data gathered is not only one the demands time, but extensive expertise and a penchant for this kind of marketing to an extent most simply do not have.
Furthermore, choosing not to use a social media dashboard would in turn necessitate a dedicated process of carefully monitoring the actions and communications of any number of rivals pretty much round the clock, which isn’t exactly realistic in any context.
In fact, the only way to possibly achieve even half of the benefits a social media dashboard offers would be to hire a dedicated team at great expense to work long hours and undertake painstaking analytical processes on daily, perhaps hourly basis.
Not exactly a viable alternative, but an option nonetheless.
Want To know which social media dashboard I use?
Check it out at https://solopreneurism.com/socialmediadashboard
I hope you have enjoyed this article about Why You Should Use A Social MediaDashboard.
Feel free to share and discuss it via the Social Media.
You can find the links below.