Social Media Marketing Tips
I mean let's face it, building a business by yourself is not a cake walk at all.
That's why the social marketing tips that we will discuss here will come in handy.
Getting customer's for your startup is tough.
We wear several hats in our businesses as solopreneurs, we are:
- the CEO,
- customer service,
- we do it all.
We have to ensure every aspect of our business functions!
Making the best use of our time is the most important thing we can learn to do.
Since there are so many tasks to carry out, its best to learn how to manage our time by not working harder, but smarter.
We should also learn how to be most effective in each task that we have to do.
We know it is of utmost importance for us to advertise our businesses on social media.
But this can be quite overwhelming even for bigger firms.
So the question is, how do you deal with such a tasking, yet vital part of your marketing strategy?
In today's age where you find almost everything revolving around technology/internet, it would be impractical for any solopreneur to refrain from noticing the power of Social Media marketing.
Social Media as a marketing strategy enables you to attract customers in a way that builds credibility, trust, and authority.
It is a firm method you can use to find targeted leads, and you don't even need to have a huge marketing budget.
Social Media Marketing is the best way to increase your influence.
As long as you provide significant value to your audience.
Here are Ten Social Media Marketing Tips for solopreneurs:
You shouldn't worry about been present everywhere, you should mostly be concerned about being where your target audience is.
If baby boomers are your target market, they may not be on Instagram; they will probably be on Facebook.
So you need to figure out where your target audience is.
Whichever platform you decide to start to ensure you start out right.
One way to begin is by having your profile or page appropriately designed.
As it is the focal point for any visitor, you will want to present a good impression, generate some leads and take advantage of the tools that are out there.
And do it right the very first time!
The only thing worse than a terrible looking page is a silent one.
Create time, even as little as 15 minutes daily to post a link to your website, status update, photo, or article.
You may offer some promos or ask a question to ensure your page is active, build that communication with your viewers or page likers.
Don't post throughout on Monday and then become unavailable up for 10 days, show up consistently.
If not you will lose the interest of your audience.
Show your face:
Logos are great, you need to have a logo.
But as solopreneurs, to build up our fan base and attract customers we also need to show our face.
Social Media Marketing works best when your target audience can see the person behind the logo.
You can share pictures, or make videos of you and your business in action.
6 More Social Media Marketing Tips
Make it Easy for Prospects to Find You:
There's absolutely no point in creating great content if nobody sees it.
That's why you need to place concern on your websites search engine optimization.
Search engines are the primary means for consumers find your products and services which they will buy.
So you definitely should not overlook search engine optimization.
There are a many ways to get your website to rank higher in search engines.
You need to learn the methods that are the best fit for your company.
Focus on the Objective:
Social Media Marketing's purpose is to build relationships.
Get to know your target audience, ask them questions and LISTEN, through which you will learn a lot about the services they desire.
Become acquainted as much as possible with the people you are targeting so you can improve your services to better meet their needs.
Don't Create terrible Content:
Number 7 of our social media marketing tips ought to go without saying.
Even so, I'll still say it.
You need to ensure you always provide the highest quality content to your viewers.
Yes, it is true that creating premium content takes a lot of work, but in the end, you will find out that it’s worth it.
You can have loads of information posted, but if it's inaccurate or unreadable, few people will share it.
And one of the main points of marketing on Social Media is to get people to share your content around as much as possible.
You should see your writings are the seeds in the fertile soil that will grow into new prospects.
Wasn't that somewhat poetic?
But it is very accurate, if your material is of top quality, your viewers will continue to grow, making new clients/customers for your business.
After all, the main point of having excellent content is to help you find customer's and start selling your product's.
Use the Right Tools:
There are a lot of useful tools out there that can help you twirl your website into a lead generating machine.
Available at your disposal are different Social Media Platforms like Facebook, Instagram or Twitter.
The key is to find the most suitable tools for your type of business.
These tools are designed to make accomplishing your Social Media marketing goals easier.
Email is one of the most effective and important forms of social media Marketing.
It helps you create opportunities for your visitors and customers to join your social site to sign up to receive more information from you.
This is even more effective because also enables you to target people in specific ways.
Marketing on Social Media is not a sprint but a marathon.
It takes time to build relationships, so you should not expect overnight results.
And like everything else in business, you have to put in the work consistently.
Sometimes in making mistakes, you will have the opportunity to learn how to do things better.
But you need to have realistic expectation's so you won't give up quickly.
You should always set goals that you can achieve.
For example, maybe your goal for the new month could be to add 10 new people to your email subscriber list or 15 new likes on your Facebook page.
Whatever goal you set, ensure it is achievable within the time frame.
Don't forget to have FUN and be social, Social Media Marketing should be fun, but always remember to stay balanced.
Despite the fact that you don't want to neglect it, you also should also not spend so much time and forget other important things that need to be done.
To grow a successful business you need to earn the trust of your prospective clients, and you have to build influence with them as much as possible.
Social Media marketing works because you provide valuable content to your audience without expecting anything in return.
Once it gets to the point when you prospects look up to you as a source of valuable information, the chances that they will buy from you increases.
In the beginning, you may not see dramatic results, but once you are doing it, you'll discover how powerful Social Media Marketing can be.
As your social media subscribers increase, you will enjoy the growth of your business as you find many of your subscribers becoming clients/customers.
Always remember “Unique Content is key to Social Media Marketing.”