Social Media Tools

“Where do I even start?”
This is a question that quickly comes to the surface when you take your first steps into the world of social media.
In this article, I'll try answer that question.

For those who do not have much experience with social media, I'll describe some prevalent social media tools below.

These are the four tools you should consider:

  • Facebook
  • Twitter
  • Linkedin
  • HootSuite


Facebook is the world's largest and most famous social network, where you can find and maintain contact with ‘friends'.
In addition to its social networking feature, Facebook also offers the possibility to place photos.
You can share these with friends, and you can also name a certain person in the photo.
The latter function is called tagging.
Also, you can share any place you visited with the check-in function ‘Facebook Places.'
Facebook also offers the features Events, Marketplace, and Questions.
The latter is a competitor of Q & A sites like and Yahoo! Answers.
Facebook is particularly useful to follow what others do and tell your friends what you are up to every day.

This can save you a lot of time in maintaining a growing number of contacts.
However, it can never replace a real-life conversation or private chat/email session.


Twitter is a combination of “microblogging” a (me) blog, SMS (short messages) and chat.
Twitter users share their lives and interests with others by posting messages of 280 characters on the Internet.
Short messages with text and links to articles, photos, and videos, which can be read by anyone all over the world.

Users can also automatically track the messages of others.
You log in as ‘follower' of someone and then his messages are automatically displayed on your screen in the ‘timeline'.
Your followers automatically get to see what you publish on Twitter.

Also, it is useful to monitor specific keywords, for example, your name or the name/brand of your organization.

Instead of continually viewing your timeline, which can take a lot of time you can monitor and manage your twitter account fine with a free tool like Hootsuite.
You can Tweet from a PC, but also from your smartphone or iPad.
Social Media Tools

@, #, And RT, what does that mean?
When you write a message to or about a person on Twitter, please refer to them by adding @for their name (e.g.: solopreneurism).
This name will automatically link to the Twitter page of that person.
Remember that even though you are sending a message to someone, anyone can read this public message!
Besides the @, # is also widely used.
A word with “hashtag” is the subject of the tweet.
That makes it easier to use the search feature on Twitter.

Finally, a message may begin with RT, which stands for ‘re-tweet.'
This happens if you resend an exciting Tweet from someone to your followers.
Valuable information is known to quickly spread amongst tweeters.
Especially that speed aspect makes Twitter a favorite news source.

Why is Twitter useful?
In the network society, it is handy to follow what others do, and inform your audience what you do or think is important.
Twitter is also an accessible way to get in touch with people.
Through Twitter, your network is connected to other networks, which helps news spread quickly and keeps you up to date.
Twitter is also used by many in social media marketing.


LinkedIn, like Facebook, is a social network. However, LinkedIn is specifically aimed at business users and professionals. The network does not consist of “friends,” such as Facebook, but of ‘contacts.'
On LinkedIn, you can create your profile, and LinkedIn also offers the following features:

+ Jobs: post a job or find a job
+ Groups: forum-like discussion groups
+ LinkedIn Today: read what your read contacts read, comment and share
+ Company Pages: digital business card and presentation for a company
+ Answers: Ask a question and get (hopefully) quick response

Why can LinkedIn be useful?
In a network society, it is very useful to follow what others do and share information.
Perhaps others can help you. Maybe you can help other people with their projects.
For new (business) contacts, it is always useful to get to know them, especially when you have not been given all their information.

Via LinkedIn, you can also connect with (former) colleagues.
In its most simple form, LinkedIn is a digital business card and address book.
Of course, you can also post jobs and search on LinkedIn.


If you have created profiles in the above social media tools, it can cost quite a lot of time to keep them up to date; post updates and follow your contacts updates.
Fortunately, there are social media monitoring & management apps such as HootSuite.

With this tool, you will have all your social media profiles in one place.
You can enter an update and send it to all your profiles at once, schedule them, or perform a status update on each profile separately.

Many social media tools and apps such as Twitter, Facebook, and HootSuite have a free app available, this makes updating and tracking your profiles much more manageable.

Even if you are mobile.

I hope you have enjoyed this article about Social Media Tools.
Feel free to share and discuss it via the Social Media.