Don’t Live Without A Vision Statement

An Important Step In Achieving Your Goals

There are two critical steps you have to take to get you closer to getting what you want.
First, you have to determine what you wish to achieve. Next, you should draft your mission statement, the road map that will keep you steady on the right course.

The next step to setting and achieving your goals is your vision statement.

A Vision Statement

What is a vision statement? That is a question I often get asked. Here’s a dictionary definition of vision: “A mental picture of the future we seek to create.”

A vision statement describes the detailed mental picture of where you want to see yourself in the future once the mission has been carried out. It may tell how you see events unfolding over ten or twenty years if everything goes exactly as hoped and, like the mission statement, it should be in alignment with your values.

Your vision is to be a reflection of your true core desires. It requires imagination and a positive attitude. Your vision statements project into the future and create a desirable picture that motivates and inspires.

  • Describes a bright future (hope)
  • Describes achievable ambitions
  • May include a date or age specification
  • It is memorable and engaging
  • It’s in alignment with your values and beliefs
  • It’s clear and lacks ambiguity
Don't Live Without A Vision Statement

Don’t Live Without A Vision Statement

What is the difference between a mission and a vision statement?
If the mission statement is your road map, the vision statement is your destination. It’s the mental picture of where your mission will take you.

Vision is a long-term view, describing how you would like the world to be in which you live.
A vision statement outlines what you want to be or how you want the world in which you live to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria.

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These are some vision statement examples

Again, note the underlying values:

  • When I celebrate my sixtieth birthday, I see many close friends and family enjoying our hospitality. When I enter my study overlooking our beautiful garden, there’s a bookshelf filled with several books and CDs with my name on them as the author. I feel happy and fulfilled.
  • Within the next ten years, I see myself as the top sales rep in my region with a passion for service.
  • My vision is that each customer to our store finds the information or material he wants, when he wants it, in the format most fitting for his use.


Ready to craft your vision statement? Take the time to create a clear image of the life you want (your vision), then write it down.
Remember to include your values, or your vision won’t be an accurate reflection of you.

When you have completed your vision, hold that image—focus on it daily. You may opt to rewrite it again and again, and if you do, mix it up a little. Picture yourself in different scenarios enjoying this result. You can add to or alter your vision statement as needed. Place a copy of your vision statement where you can see it daily. Like your mission statement, it is there to inspire you.

Another approach to defining Vision and Mission is to pose two questions. First, “What aspirations do I have for the world in which I live and have some influence over?” And following from this, “What can I do or contribute to fulfill those ideals?” The brief answer to the first question provides the basis of the Vision Statement. The answer to the second question determines the Mission Statement.