Website Design Options
When you're creating a website, there are several website design options to choose between.
Besides your budget and the creation process, there are features and functions to weigh.
There are so many technologies and options that the process sometimes feels overwhelming!
#1 What's your website's purpose?
This is your single most important consideration.
When you know your website's purpose, some design options just make sense.
For example, if you're going to be an affiliate marketer and your website's purpose is strictly to provide information, then you'll likely want a CMS or a theme-based website.
Know your site's purpose first! Then you can weigh your options.
But, if you're working on an e-commerce site, you will want a shopping cart solution and product photos and descriptions to fill a product catalog full.
#2 What's the budget you need to work with?
Believe it or not, you can build a professional-looking site on just about any budget.
Spending thousands of dollars to hire a pro isn't always necessary.
With that being said, you may still want to hire a professional, so the job is done right the very first time.
A professional can help you integrate all design elements and technologies right from the get-go.
If you have a small start-up budget, consider having an existing template or design changed by a pro.
For example, you can hire a specialized WordPress designer to modify a template to fit your needs and website purpose.
#3 Who is your audience?
Your audience plays a significant role in the design of your website.
Not only do you want to make sure your site is easy to navigate, but you also want to ensure it appeals to your audience.
If they're cutting edge, then you'll want your look and feel to be modern.
If your audience is older, then you may want a more mature design.
Does your website niche fit better with print content or video content?
How are you going to connect with your prospects, visitors, and customers?
Your website's design needs to support your audience's needs and desires.
#4 Efficiency and logic
While the appearance of a website is important, so too is the user's experience.
Ideally, a site will feel intuitive.
Everything will be easy to find and clear.
Your visitors won't have to dig for information, and if they are digging, it's because you want them to.
* Logical content categories
* Relevant and easy-to-access pages (for example your about, affiliate, press and FAQ pages)
* Streamlined processes (for example shopping cart, opt-in and download methods)
Before you design your site or have someone design it for you, plan it on paper.
Know exactly what your site's purpose is and create a plan to make it happen.
Research other sites active in your industry.
Research keywords, so you know how your prospects search.
Also, take a look at the various technologies that can support your site and its purpose.
Some website design services offer seamless integration.
Keep your visitors' experience at the heart of every decision, and you won't go wrong.
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